Zumo Hops

Developed by John Segal at the world-renowned Segal Ranch in Grandview, Washington—the historic family lineage that famously pioneered the commercial cultivation of Cascade—Zumo represents an exciting new chapter in American hop farming. Named after the Spanish word for the zest of limes and lemons, this proprietary aroma cultivar was selected specifically to answer the craft beer industry's demand for distinctive, hyper-pure citrus characteristics. Agronomically, the plant is resilient and highly vigorous, thriving in the rich, volcanic loam terroir of the lower Yakima Valley. It yields dense, beautifully formed, bright green cones packed with a highly concentrated payload of golden lupulin, earning an immediate following among professional brewers for its striking purity and elite performance in cold-side brewing applications.

The sensory footprint of Zumo is a spectacularly vibrant, high-intensity explosion of pure citrus zest that completely redefines traditional lime-forward hop profiles. The bouquet bursts forward with an unmistakable top note of freshly grated key lime zest and electric lemon peel. This refreshing canopy opens up into a juicy mid-palate of sweet mandarin orange, soft ruby grapefruit, and a subtle hint of green melon. Grounding the entire experience is an exceptionally crisp, pristine baseline of delicate white floral blossoms, clean lemongrass, and a sweet whisper of candy necklace. Thanks to its unique, refined essential oil chemistry, Zumo delivers a brilliant fruit presence while entirely avoiding the harsh tire-rubber, heavy garlic, or aggressive, onion-like dankness that can plague high-amplitude New World varieties.